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Alex Pearce loves house music. His ability to read the vibe of a crowd and build his sets accordingly has made him one of the hottest young DJs to come out of NYC in 2007. His signature style is a charged mix of electro and house that takes the crowd on a journey that is down right dirty. His live sets create a unified sound meant to “challenge the audience’s ear and make the crowd want to dance their ass off.” Top notch mixing, programming, and track selection have earned Alex the right to rock a crowd across the East Coast and South America with the likes of Sander Kleinenberg, Seb Fontaine, Behrouz and more. It is one of the reasons why he’s regularly asked to play at some of the best clubs and venues that NYC has to offer – from Cielo, to Pacha, to Love to the villages’ trendiest house music crawls; Sullivan Room, Le Souk and 205, etc. In the studio, 2007 saw the release of Alex’s first big room tracks; “Carbon”, his first release out on Spice Cadet recordings was an edgy progressive stomper. “Purpose” a co collaboration with Tony Mugavero is a peak hour Electro house banger released on Freq1see records November of ’07. Now with Quarterlife Records Alex has an outlet for extending his NYC Electro House sound across the world.

Alex’s love for the house music scene extends beyond the DJ booth. Alex first discovered his love of electronic music at a rave in Toronto. “The combination of the energy of the music, the décor, and the crowd created one moment that changed my life. I knew right then that this was the life I was meant to be a part of.” Soon Alex became immersed in its club scene, working as a promoter for Destiny Productions. His involvement in all aspects of the club experience adds to the success of his parties. From his early experience promoting for Destiny Productions in Toronto, to running the Kinetic Records Street team in New York, Alex realizes that a crucial element of a successful party is the crowd. He became involved behind the scenes, as well, organizing parties such as the Tribalism party at Centro-fly and becoming a partner of the Touched by a DJ production company. This culminated in the founding of NY Hates You, and now Quarterlife Records his new label focused on putting out top notch NYC Electro and Tech House tracks.

On Tuesday January 29th, Alex Pearce's new, cutting-edge record label Quarterlife Records NYC will celebrate its launch at the world-reknowned Cielo nightclub in New York City. Quarterlife Record heads Alex Pearce and DJ EBAR will be DJing all night. The night is an installment of NYC mega-promoters Rob Fernandez and Benny Soto’s popular Dance.Here.Now parties at Cielo and is sponsored by Remix Magazine and IODA Digital Alliance. Quarterlife Records is a New York City-based record label focused on finding, releasing and pushing a wide array of sounds from the dance music world, all with an edgy and raw style true to the NYC underground. With its promo releases the label has already garnered worldwide attention from industry heads and the label is sure to make a significant impact in '08.

For more information on the Quarterlife Records launch party at Cielo on January 29th, click: here

For more on Alex Pearce and Quarterlife Records including dates, releases and the
live mixes, go to:

www.djalexpearce.com
www.quarterlifenyc.com